In 2003, a group of female friends ventured on a pedal powered excursion to an island off the coast of British Columbia. Although storage space on the bike trip was limited, chocolate was one item that found space in each rucksack. A conversation sparked that evening about their mutually held cravings for this decadent dark substance. The group shared how they enjoy chocolate but all agreed there could be better options : a gourmet chocolate that is delicious, ethical with natural healthy ingredients to meet our needs. In other words, what the planet really needed was organic, fair-trade chocolate with superfood ingredients. This was the inception of Zazubean Organic Chocolates. After the bike trip, Zazubean co-founder Tiziana Ienna began her work in the chocolate lab. First, she began by studying the history and origins of chocolate. A physiologist by trade, she also examined the benefits of certain plants and fruits for a healthy lifestyle while concurrently working on a variety of unique chocolate recipes. As her excitement grew, a new chocolate lover joined the Zazu team, Tara Gilbert, with expertise in social responsibility and business development. They engaged a number of experts including a Swiss chocolatier, an herbalist, and a food scientist. Together, the group scoured the globe in search of the finest organic, fair-trade ingredients to make the Zazubean bar a reality. Zazubean Organic Chocolates produces Canada’s first line of superfood gourmet chocolate. In keeping with the company’s philosophy, all of Zazubean’s chocolate is dark (most over 70%) to maximize health properties, certified organic to ensure our food and planet is kept safe. It is also certified fair-trade, ensuring that all people connected to the product have been treated with dignity and respect. If you have not already tasted our chocolate, we invite you to join the healthy indulgence of Zazubean Organic Chocolate at a market near you.